POKITO
Andrew Brooks, CEO of Pocket Enterprises, masterminded a reusable, sealable cup that collapses when not in use to a convenient fit-in-your-pocket size, The ‘pokito’ cup was launched with the help of Kickstarter crowdfunding on November 3, 2016. The client needed support to secure media coverage (print, broadcast and online) in the run-up to launch to drive people to the Kickstarter site and increase sales. Client gave RMC the brief after getting frustrated at lack of results from a bigger agency.
The huge waste of 2.5bn cups thrown away in the UK alone suddenly become big news about six months before launch, thanks to Hugh Fearnley Whittingstall’s War On Waste campaign. Our media campaign told the story of the inventor’s light bulb moment, his long struggle to create a better reusable cup, its green credentials & how it was good news for the planet. We reviewed/edited Kickstarter website page, wrote press releases, followed up with phone calls to news desks and used media contacts.
Achieved national newspaper & BBC TV coverage of pokito to promote crowdfunding Kickstarter campaign.
The Times https://www.thetimes.co.uk/article/collapsible-coffee-cup-could-save-tax-and-trees-kzj72l7kr
The Daily Mail & Mailonline http://www.dailymail.co.uk/news/article-3907494/The-reusable-coffee-cup-squash-bag-British-entrepreneur-invents-collapsible-mug-replace-2-5BILLION-takeaway-cups-dumped-year.
BBC South Today lunch & evening news October 21 Journalist interviewed client, tried out the cup & gave viewers the thumbs-up.
Three BBC local radio stations
Wikipedia page on pokito independently created after media coverage https://en.wikipedia.org/wiki/Pokito
Media coverage was shown to directly drive traffic to the Kickstarter site. Within two days of campaign launch, the pokito crashed through its £12,000 target & went on to reach £100,000 within 28 days. Successful Kickstarter launch meant cup went into production in a factory in Teesside.
What the client said: "Rachel's input into our Kickstarter campaign was fundamental to its success. She arranged crucial interviews under intense time pressure with some key players in the media, including the BBC, The Times and Daily Mail. I can't recommend her highly enough."
Andrew Brooks, chief executive of Pocket Enterprises
